Business & Tech

'Beauty First' in Ballwin Closing

The beauty store and salon in Ballwin is planning to close at the end of October.

The cosmetics retailer and salon Beauty First recently announced that the chain's Ballwin location will close at the end of October.

Beauty First lists is headquarters in Golden Valley, MN. An employee at the Ballwin store said Wednesday that the corporately-owned business was renting under a 10 year lease, which the owners decided not to renew.

"And beyond that, they haven’t really given a reason," sales associate Emily Dougherty said.

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Dougherty, who also works at Beauty First in Chesterfield, said she wasn't aware of specific plans to transfer other sales employees, but said transfers to other location were possible.

Dougherty said the Ballwin store also housed a hair stylist who operated independently and was likely to move to a different salon.

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Along with the Ballwin location, Beauty First has 13 stores listed in Missouri, including locations in Chesterfield, Kirkwood and Creve Coeur.

In addition to selling all stocked merchandise with 30 to 50 percent discounts, the Ballwin store at 14862 Manchester Road will be selling all its fixtures.

Beauty First, which is just west of Hardware, is expected to close Oct. 30. The store also sits near the former outlet, which . That storefront at 14850 Manchester Road now boasts a "Coming Soon" sign for Big Lots, which describes itself as "the nation's largest broadline closeout retailer," selling consumables, seasonal items, furniture, housewares, toys, electronics, home decor, tools and gifts.


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