Webster's 'Bud' Hodgson, Whose Firm Named 'Screaming Eagle,' Memorialized
The service was Sunday for the founder of what became St. Louis' largest independently owned advertising firm. Mr. Hodgson died March 5.
Charles "Bud" Hodgson, who in 1950 co-founded the Batz Hodgson Neuwoehner Advertising Agency and saw it become one of the largest such agencies in the city, died last week and was memorialized in a service on Sunday. He was 93.
Mr. Hodgson died March 5 of acute respiratory failure at Meramec Bluffs nursing home in Ballwin, according to an obituary published Saturday by the St. Louis Post-Dispatch. He had been a longtime resident of Webster Groves.
The newspaper reported that Mr. Hodgson's ad agency named "The Screaming Eagle" rollercoaster at Six Flags amusement park and counted among its well-known advertising slogans jingles such as "don’t baste your BBQ, Maull it" and “I’m a meat man and a meat man knows, the finest meats, ma’am, are Mayrose."
Mr. Hodgson's funeral announcement notes that he served as a board member of the Advertising Club of St. Louis and the Better Business Bureau, where he worked to "promote and foster high standards in business practices and to educate the public about advertising and the promotion of consumer goods and services."