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Shoe Carnival Closes in Ellisville, Combines in New Ballwin Location

The good news for Shoe Carnival shoppers is that the new location is just 2.45 miles down Manchester Road from the former location. A re-opening event with specials, including a drawing for free shoes for a year, is scheduled for Saturday.

 
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Shoe Carnival floor supervisor Lydia Spann welcomes customers to their staff's new location. Check out the new items being offered at the new Shoe Carnival located at 14858 Manchester Rd. in Ballwin. The previous Shoe Carnival located in Ellisville closed permanently Sunday.
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Shoe Carnival floor supervisor Lydia Spann welcomes customers to their staff's new location. Check out the new items being offered at the new Shoe Carnival located at 14858 Manchester Rd. in Ballwin. The previous Shoe Carnival located in Ellisville closed permanently Sunday.
Shoe Carnival shoppers at the new Ballwin store can practice their hoops while waiting for friends or family, and may earn the bigger discounts during store-initiated challenges, such as the first shopper to make three straight baskets gets a certain percentage off their purchases.

Step out of boring. Be picky. Be different. A new ambiance encircles a relocated local business.

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The Shoe Carnival store at 15870 Manchester Rd. in Ellisville closed permanently on Sunday so all the merchandise could be moved into the company's new store at 14858 Manchester Rd. in Ballwin. In addition, many new products were shipped in to fill the expanded space.

"We felt this was a better location for us," Shoe Carnival spokesperson Jessica Hass told Patch.

Lydia Spann, Shoe Carnival floor supervisor for the Ballwin store, said she and colleagues believe the new setup is great. "We have so much more room and so many more products. And we like having business neighbors on both sides of the us, too."

The Shoe Carnival team has planned a grand re-opening at the Ballwin location for Saturday. Starting at 9 a.m. at the new location, the first 100 customers to arrive will receive a $10 reward card to use toward anything in the store. Other special events during the day will include:

  • A drawing for free shoes for a year at 10 a.m.
  • A drawing for $1,000 cash, courtesy of Skechers, at 11 a.m.
  • Doorbuster deals from 9 a.m. to noon.
  • Prizes and giveaway all weekend long.

Spann, who has worked for Shoe Carnival for the past two years, said welcome additions at the Ballwin store also are handbags, the basketball hoop—where at shoppers might be challenged to earn more discounts by making shots—and JayJay, the Jet Plane, a motorized ride for toddlers for 50 cents each "flight."

Besides shoes, the Ballwin store carries socks, sandals, shoe shining kits, water proofer products, sneaker balls, shoe strings, orthotics and candy.

“We are excited to relocate into the Olde Town Plaza in Ballwin to bring our customers a new spacious and inviting Shoe Carnival shopping experience,” said Todd Beurman, senior vice president of marketing in a company news release. 

Shoe Carnival sells name brand shoes, such as Nike, Converse, Sperry, New Balance and Reebok. Beurman said with the store's spontaneous environment and a staff empowered to surprise customers every day, Shoe Carnival makes family shoe shopping as fun as it should be.

Shoe Carnival, Inc. is one of the nation’s largest family footwear retailers, with 364 stores in 32 states and Puerto Rico, as well as online shopping.

Related Topics: Patch Clips, Shoe Carnival, Shoe Carnival Ballwin, Shoe Carnival Ellisville, and shoe stores

MIKE K

7:49 am on Friday, March 15, 2013

Another "win' by our soon to be ex Mayor paulie. He does such a fine job turning Ellisville into the East St Louis of West County. Time to rid ourselves of this amateur with his anti business attitude and start to rebuild our fine city starting with the addition of WALMART

Reply

DLH

11:49 am on Friday, March 15, 2013

Businesses are leaving already anticipating the ruining of Ellisville by the incoming town killing Walmart!!

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E. Schmidt

12:16 pm on Friday, March 15, 2013

There's a rumor that Sansone went/has been going up and down Manchester in Ellisville trying to get businesses already located here to move into RPA-2.

If this is true, well, draw your own conclusions regarding just how necessary yet another TIF project is when apparently all that's happening is a veritable Chinese Fire Drill of local businesses.

Also draw your own conclusions as to just how necessary the Request for Proposal process for RPA-2, which ends today, has been when the developer is already convinced he's got it "in the bag."

My apologies to Chinese Firemen...everywhere.

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E. Schmidt

1:37 pm on Friday, March 15, 2013

Wildwoood officials and residents,

I have it on reliable authority that Sansone has also had at least one discussion with a business located in Wildwood about moving to RPA-2 when it is built. He has likely had other similar conversations as well.

So, draw your own conclusions as to whether or not you care to fund the Great Streets Taxing District and help Sansone benefit from street improvements when the net effect will be to suck businesses out of Wildwood and into Ellisville on those nice roads with Great Streets improvements.

Beware the Ides of March Wildwood...deadline for RPA-2 RFP.

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Mike K

3:48 pm on Friday, March 15, 2013

"We felt this was a better location for us," Shoe Carnival spokesperson Jessica Hass told Patch.

Lydia Spann, Shoe Carnival floor supervisor for the Ballwin store, said "we like having business neighbors on both sides of the us, too."

Translation: We're glad we're out of the business ghost town that Walmart is making of Ellisville.

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CSloan

4:42 pm on Friday, March 15, 2013

"If only we could have hung on until the Walmart moved in near us, everything would have been fine," said no business ever.

No one at Shoe Carnival headquarters knows or cares who Adam Paul is. This decision was made based on months if not years of underperformance going aaaaaaall the way back to the Perillo years (also known as 11 months ago).

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