Meet local author,Maurice Parisien and hear about his first published book, ALIGNED. Maurice Parisien is a principal with Digital Intersection, an integrated online & offline database marketing services agency located in St. Louis, MO.
ALIGNED is the first non-fiction business book to offer a clear, narrative depiction of the value of sales and marketing alignment and the process of how to go about achieving it. Instead of promoting an academic sales and marketing theory, this book engages the reader with a story that presents the practical application of the sales and marketing alignment theory through the lens of two very different marketing services agencies and their prospective clients. Autographed copies will be available.
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