Ellisville Council Candidate Cindy Pool Would Install Survey System, 'Buy and Dine' Program

Pool is running for a seat on Ellisville's City Council in municipal elections April 2.

Patch sent all local candidates for office identical questionnaires to compile candidate profiles prior to the April election. Each candidate who returned the survey will be featured on the site in order of his or her response.

Cindy Pool, Ellisville City Council District 3 Candidate

Age: 42
Address: 1536 Virginia Drive
Occupation: Community Volunteer
Education: High School and some college (two years); currently pursuing degree in GIS mapping/data analysis
Family: Married to Michael Pool for 19 years; Three children: Maggie (17), Kennedy Catholic High School; Murphy (15), Kennedy Catholic High School; Bridget (10), St. Clare of Assisi Catholic School
Years lived in Ellisville: 9


  • 10+ years working as an officer manager, event coordinator and marketing assistant
  • 12+ years as a community volunteer working with children and adults
  • 2 years as Day Camp Director
  • Served on several program committees at the District, Council and National level
  • Council and National Delegate representing 60,000 girls and volunteers
  • Site coordinator - April Showers/Operation Food Search Collection Day (11 years)
  • Working with Girl Scouts of Eastern Missouri on a long-term project to update their Council, District and Neighborhood maps in an effort to utilize statistical data for research and program evaluation

Reasons for Running

I am running for City Council to be part of the solution, not part of the problem. I have attended almost every council meeting for the last year, and was disappointed to see how dysfunctional the meetings had become. Yes, we need a change, but not a complete overhaul. This election shouldn’t be about "shifting power." It should be about finding honest, unbiased representatives for the people. We need council members who can work together, or nothing will change. Since only a small minority of citizens typically voice their opinions, it is imperative to have more resident input if we want council members to truly represent all of the people.


What excites you about living in Ellisville? What do you want to change?

  • The feeling of community wherever you go in Ellisville; people are proud to live here.
  • Our Parks Department providing excellent programming for the city
  • New businesses coming to the city, and current businesses growing
  • The unique opportunity to revitalize Manchester Road
  • I would like to change our reputation in the media. 
  • I would like to see the city united again. 

What are your views on the past year's recall efforts, mayor impeachment discussion and Walmart development proceedings?

Since I wasn’t directly involved in any of it, I cannot choose sides. After April 2, I think we all need to remember what is important in life, and not let anger and greed control anymore lives.

Are you pro-TIF, anti-TIF or believe there are situational uses of TIF in Ellisville?

TIFs were made to have a very specific use. If used correctly, they can be a tool to jumpstart an area that would not otherwise be developed. Over the years, TIFs have been misused. In general, they should be used only as a last resort. 

What do you view as Ellisville's greatest accomplishment(s) in the past five years?

Ellisville has maintained a balanced budget during this difficult economy. The city continues to make smart financial decisions to ensure continuation of the free city services the residents want. As a point-of-sale city, we rely on the sales revenue to fund our budget. Even after losing two large retail stores, the city re-evaluated spending, and kept the loss to a minimum.

The Parks and Recreation Department has two great accomplishments. We are lucky to have a Parks and Rec Department that goes to great lengths to provide wonderful programming to our residents. Linda Reel and the Ellisville Dog Park Committee should be commended. To form a committee, raise all needed funds, and open the park, within a year, is astounding. Our dog park is one of the few in St. Louis that offers membership, not only to Ellisville residents, but to those who
live outside of the city limits.

The fact that Ellisville has been named a Tree City for the last 32 years is an accomplishment that no other city in Missouri can claim. Thank you to all of our city officials who have continued to make this a priority for so many years. (This year, the Arbor Day Ceremony will be April 11 at 2 p.m. at Bluebird Park.)

Assume you win the election. What single thing do you want to accomplish during your term?

I have two specific things that I would like to accomplish during my term as acouncilmember:

  1. Develop and implement an online City-to-Citizen (C2C) survey system that council members and city officials will use to acquire anonymous feedback from the residents. This system would give all citizens an opportunity to be heard, and would provide our council members a larger statistics, so they can better represent their Districts. This also could be used as a source to evaluate city services and community events.
  2. Start a public marketing campaign to "Buy and Dine in Ellisville." Simply, this program encourages residents to patronize our local stores and restaurants. This will not only increase the city’s tax revenue, but also show local businesses that they have our support. This program will help retain current business, and attract new prospects and community development.



  • Candidate Filing Closed for Spring 2013 Elections
E. Schmidt March 28, 2013 at 11:55 AM
And "Professor," do some homework before you spout-off. I suspect you demand that of your students at SLCC-Wildwood.
robert kerr March 28, 2013 at 11:58 AM
Yes, Ms Smimdt, I don't have a clue? I did not know you are the judge, the jury, the attorney, the mayor, the great OZ, and the knower of all things. You are not running for office, I will keep my questions to the candidates, but I was unaware that I needed to go through another mouth piece (or Mikie) to get my answers. Ms Pool's answers were coherent and I could understand her thoughts, you? I already know your shallow arguments.
robert kerr March 28, 2013 at 12:26 PM
Ms Pool, Let's try this again. 1) Do you believe that Wal-Mart is a business? If not why? 2) Have you looked at the numbers that the city of Manchester has generated since they built the Wal-mart development? I believe that it has raised $6,000,000.00. Have you talked with any Manchester official of the benefits of that development? Misconceptions? 3) I do not dilslike Target, why do dislike Wal-mart? Why is it that you wish me to shop at the Ballwin Target, and not an Ellisville Wal-Mart? I had thought you wished to bring added business to Ellisville. 4) Do you believe that a portion of the sales tax generated in Ellisville, for the development, will stay in Ellisville? 5) Do you believe that the increased traffic (which I am concerned with) will also bring added sales to the existing business of the area? If not why? 6) Is the sales tax, generated in Ellisville, increasing or decreasing? 7) Do you believe that Wal-Mart creates jobs or destroys them?
Cindy Pool March 28, 2013 at 01:03 PM
Mr. Kerr, I believe I have been extremely thorough in answering your questions. I apologize if I misread your tone. This is why speaking in person is so much more effective. But, let's try one more time just for the sake of argument, since that seems to be what you want. I am not one to shy down from a good debate. 1)Yes, Walmart is a business. Technically, if they follow the laws, apply for needed permits, pay their taxes, pay their employees, etc., then is not debatable. 2)I have not looked at Manchester's numbers since they built the development, but I will contact the city today to get those numbers if you'd like. 3) I never said that wish that YOU shop at Target. I simply stated that Target and Kmart are smaller stores, thus easier and faster to get in and out of. I have three children and 2,429 registered voters I am trying to please right now. My time is limited. This is just a PERSONAL preference, nothing more. 4)Yes, some of the personal sales tax generated in Ellisville, will stay in Ellisville. Another portion of the sales tax will go to the St. Louis County to pay the taxes of the Pool cities, more will go to Rockwood, Metro West and other various city/county services if the "pass through" is in fact part of the TIF development deal. Honestly, I have not read the entire document, but will do so for you, if you'd like. With only 3 days of campaigning left, my main goal before Tuesday will talking to the residents that have not met me yet. (cont'd)
Rachel Walker March 28, 2013 at 01:08 PM
I'd like to commend Ms. Pool for being the only candidate to sign in and answer questions here. ...Even in response to the increasingly bizarre hounding from a District 2 voter, she's been kind. I appreciate that.
Cindy Pool March 28, 2013 at 01:45 PM
Robert, I apologize, but I will have to get back to you on the last few questions. I have an appointment this morning. I will do my best to get back to you this afternoon. As I mentioned earlier, PLEASE, contact me if you want more information on how I see the issues. If you are a resident of District 3, and are trying to decide whether or not to vote for me, I suggest that we speak on the phone, or meet as early as possible. Thank you for your interest.
Cindy Pool March 28, 2013 at 02:03 PM
Mr. Kerr, I am neither pro or anti Walmart. However, I am able to see both the positive and negative aspects of building a new Walmart on RPA-1. Walmart is only a SMALL part of a much larger picture. The question should be am I for or against the development of RPA-1 and RPA-2. That is easy. I am FOR developing the existing vacant property. Would I do things differently if given the choice? YES! As I stated before, if I could chose what to do with both properties, I would make BOTH of them part of the new Town Centre. This would provide the needed space to build a successful mix of retail, office, entertainment, and residential amenities for the city.
A Supporter March 28, 2013 at 02:04 PM
Ms. Pool, I would like to compliment you on stating your opinions and sharing your views in such a civil manner. Ellisville would be lucky to have a voice of reason at Council Meetings!
Suzanne Gundlach March 28, 2013 at 02:23 PM
Ms. Pool - thank you for your thorough answers and pleasant demeanor with a tough crowd. It is very much appreciated that you chose to engage and discuss your positions.
E. Schmidt March 28, 2013 at 04:00 PM
I think if you are going to ask a candidate a question that involves a court case, you should at least understand what point of law the case concerns...which is not the City Charter and the TIF, but rather the Conditional Use Permit and the City Code. Ms. Pool has done an admirable job in dealing with you...and you are not even in her district. At least get your facts straight when you ask her a question...if only to be fair to her.
robert kerr March 28, 2013 at 04:29 PM
Ms Pool, Absolutely, you have stepped up to the plate and answered my questions. I know you must be busy, but so am I and that is why I have chosen this venue so you may explain your ideas...I have several more questions, please answer them when you can. 1) if the development does not get built and the land stays vacant for 5-7 more years, can you, if elected, make a promise that you will not vote, in the future, for me to pay for my trash service, increase fees at the pool or dog park, increase the sales taxes in Ellisville or any other costs for maintenance of the city because of the decrease in future sales taxes collected? 2) Do you believe in competition is the key component to bringing down costs for the consumer?
robert kerr March 28, 2013 at 04:34 PM
Rachel, my dear, I am just an Ellisville voter that is informed. Are my questions bizarre? Am I hounding someone that wishes to be elected? You do understand the difference between a question and a harangue?
Rachel Walker March 28, 2013 at 05:00 PM
I'm not your dear. You are a District 2 voter. You will not be given the opportunity to vote for Ms. Pool. If you're doing some sort of outreach on behalf of the voters of District 3, I'm sure they can make their own decision. Your attempts to get Ms. Pool to sign a blood oath of loyalty to Walmart is getting, YES, a little bizzare. She says she doesn't shop like to shop there. Still, she agrees they are a business and others are free to. She said if Walmart was coming, the thought of a LEED certified building would be appealing. I don't recall her saying that she had plans to drive them out with blazing pitchforks. Move on. As you've already been told, the dog park was built and functions on the fundraising efforts of private citizens. Ms. Pool would never be asked to raise the fees on the dog park because it is not city funded. Membership is voluntary. Oh, and no one gives a rat's crack where you walk your dog.
robert kerr March 28, 2013 at 05:36 PM
My dear or if you prefer, honey, I have read Ms Pool's statements and her answers were measured and calculated, which of course, I respect. But, if Ms Pool does get elected, will she also representing my ideas? You are not running and I will not take your answers, for Ms Pool's.....that would be dogs...and they just stated to me, that your comments are not very polite and they believe, you have personally attack them....they wish to be left alone in this argument. Can you apologize to them for me because they do care where I walk them. Can you answer this: why are the anti-Wal-Mart people so sensitive and demeaning to other Ellisville voters? Am I not allowed to ask questions? That is not very democratic of you.
robert kerr March 28, 2013 at 06:10 PM
Caffie, My arguments are far better, than your hatreds, don't ya think? By the way, I was asking questions of candidate for office. And Ms Pool seemed to handle the situation very nicely with mature answers. That is how you have dialogue...you do know what that means, right? You can be, with Ms Schmidt, the haranguer-in-chiefs!
Caffeinated March 28, 2013 at 06:12 PM
>>"My arguments are far better, than your hatreds, don't ya think? " My "hatreds?" What are you talking about?
robert kerr March 28, 2013 at 06:24 PM
Caffie.. Please read your previous posts.
Caffeinated March 28, 2013 at 06:28 PM
Ah, so people who disagree with you are "hateful." Got it.
robert kerr March 28, 2013 at 06:36 PM
Caffie, If I have to explain 'em...then I can't help ya........
Caffeinated March 28, 2013 at 06:43 PM
>>"why are the anti-Wal-Mart people... " Why write all of that, Robert? Simpler to refer to us as "Ellisville residents." Your obtuse and argumentative nature betrays any pretense of objectivity or reason you wish to portray. By all means, though, continue. It's highly entertaining. Kudos to Ms. Pool for hanging in there with you.
robert kerr March 28, 2013 at 06:52 PM
Caffie, And...I am asking questions of Ms Pool and she obviously is intelligent and can string a coherent conversation together. You my boy are not running, The last resort, for some, is to attack, disparage, swear, denigrate, and attempt to overwhelm others with drivel. I do hope you have a nice Easter.
Rachel Walker March 28, 2013 at 07:34 PM
"You are not running and I will not take your answers, for Ms Pool's" Really? Because I read Ms. Pool's answers and pulled my little synopsis directly from them. This is what happens when you ask and listen. You appear to ask and wait to talk again. Someone running for office being measured and calculated? Shocking! I don't know what grand revelation you're hoping to pull from this little online meet and greet, but I can assure you from reading your other posts that you're not clever enough to do it. She clearly doesn't pass your litmus test, and you are clearly lying when you call yourself "busy". "why are the anti-Wal-Mart people so sensitive" I assume by "anti-Walmart people" you mean the 70%ish voters who voted for one of the anti-TIF mayoral candidates. Tell me, why do you pro-Walmart people think you're in the majority? "Am I not allowed to ask questions?" Spare me. Ask away. Or if you were so inclined, you could shut up and let someone who might actually vote for Ms. Pool have a turn. I truly think that if anyone other than you found her answers inadequate, they'd speak up.
mike k March 28, 2013 at 08:53 PM
Rachel, you seem to have gone off the reservation. Is the fact that Mayor Paul is going down the tubes finally gotten to you? Professor Kerr's questions are entirely appropriate and Ms. Pool has done a admirable job in her reponses. It is so nice to actually see two adults having an intelligent exchange of ideas. You should try it sometime but likely your head would just explode since you have demonstrated so much hate for Walmart and its supporters.
Rachel Walker March 28, 2013 at 09:24 PM
Well hi, Michael! How's my favorite buddy with inadequacy issues? You'll note that I started my comments by commending Ms. Pool for answering questions from citizens, including Mr. Kerr's very profound, very important, very nice questions. And then she answered them again. And then she answered them again. And then she practically begged him to contact her so she could discuss his questions in more detail. My hate for Walmart and its supporters? Um, okay.
robert kerr March 29, 2013 at 01:55 AM
Rachel, I am sorry but Ms. Pool has not completely answered my questions. I do understand that she wishes to be elected and garner votes, so she must keep her answers close to the vest or she may accidently slip up and lose votes....that is expected. That of course, is why she wishes me to call her…but I would rather have an open dialogue because she is the one asking for votes.
viki lynn March 29, 2013 at 03:00 AM
Excuse me Mr. Kerr, I do not understand how a man such as yourself, who is in the teacher education department at Wildwood would talk down to people. Being that you are in the education field, wouldn't you rather take stance which enhances our understanding? Wouldn't you rather us, (who do not seem to understand according to your views), be able to grasp both sides of an issue instead of belittle people because you perceive you know more than we do? See, it is very simple to speak in a respectable manner as I just did and still make a point. Ms. Pool, I believe you will do a fine job. You are upfront and you are civil. Good luck.
Mike K March 29, 2013 at 03:25 AM
Mr kerr, you can't vote for Mrs pool. You won't vote for her if you could. She doesn't have to answer your questions. You will just have to figure out on your own how to make it through life. And then you can finally move out of your mother's basement.
Cindy Pool April 01, 2013 at 10:14 PM
Dear District 3 Residents, I will continue to knock on doors all afternoon today, until it is time for the hearing at Ellisville Elementary. If I haven't made it to your house (I have just a few areas left), please call me with any questions, or ask me tomorrow at your polling place. I will be alternating between the two all day. If elected, I will continue to knock on doors, until I have gone to all 1006 houses in our district! I am committed to introducing myself to you so that you know that I am serious about being your representative. Again, I apologize if I have not met you yet. (The darn snow last week, along with a prolonged illness in my family threw me off my game for a few extra days. Sometimes, we just have to take care of family first.) Thanks, Cindy
Cindy Pool April 01, 2013 at 10:31 PM
One more thing that I would like to say... No matter what happens tonight, people are going to be upset. And, they have a right to their emotions. Please, as citizens and representatives of the City of Ellisville, be civil to one another. This is another opportunity for people to sensationalize our issues. Let's not give them more ammunition to use against us. This situation is bad enough on it's own...there are no winners.
robert kerr April 01, 2013 at 11:00 PM
Ms Lynn, I do not talk down to anyone. Do you mean that I should toe the line of your thinking? Ms Lynn, all I did was ask questions of a political candidate. Ms Pool responded to only some of those questions and we had a very respectful conversation. Am I not able to that or do you wish to censor my views? I do not know any more than you do, but I do ask questions based on logic and not emotion. I wish to know where candidates stand on issues and in turn I vote accordingly to those answers. I have never been disrespectful to Ms Pool whatsoever. I do not understand why some people are so sensative to discussing issues. Just because I am not able to vote in Ms Pool's district, I am a Ellisville resident and deserve to know what a candidate stands for.


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